Amanda’s deep appreciation for the medicinal properties of Cannabis began after being diagnosed with a life threatening illness at a young age. It didn’t take long for her to look for alternative solutions beyond opioids and discover the incredible healing benefits of cannabis. Amanda’s years of gaining knowledge about the intricacies and strains of the plant is what led her to pursue a career in the legal cannabis industry where she could help others struggling while providing consistency and quality products along the way. Now, with over 10 years experience in building sales and marketing teams, Amanda is skilled at creating exceptional brands through strong engagement with both retailers and consumers in the rapidly changing cannabis industry. Her vision is rooted in developing and pursuing strategies focused on achieving measurable sales objectives that develop long-term value, all while keeping the love of the planet and her humble beginnings at the forefront.